Truckers can ‘fake it till they make it’ in Mack Trucks’ latest campaign via Publicis Pusher
CB Exclusive – Publicis Pusher in Brisbane has given hope to thousands of Australian truckers. The agency has launched a new campaign for Mack Trucks, created specifically for non-Mack owners.
Mack Wrap is a precision made, printed vinyl that covers up unsightly non-Mack features and creates the illusion that drivers own the true American legend.
The Publicis Pusher campaign includes a short film that highlights how truckers can now ‘fake it til they make it’. There’s also a website where non-Mack owners can check Mack Wrap’s availability for all unpopular models.
Says Phil Nobay, creative director, Publicis Pusher: “It’s really rewarding to be part of an initiative that brings hope to so many. It’s a great cause and we really hope Australia gets behind it.”
Client: Carrie Birch, Brand Manager Mack Trucks
CD: Phil Nobay
Account director: Tom Herbert-Doyle
Strategy Director: Andrew Kolb
Director of Photography: John Bowden
Editor: Clint Brice
12 Comments
I know Mack is an American company, but in good ‘ol Australia we call them “Truckies” not “Truckers”.
Small thing maybe, but a small disconnect can make a big difference in reaching your audience.
Clearly it is a small thing, Luke Warm. Hopefully your personality makes up for it.
Mick T, tell Phil he should learn to act.
Or are you the same person?
This is so awesome!!!! xoxo
What a shit time to be in the ad industry.
Can’t tell if fake or real. Entered my details but they were already ‘out of stock’… smells like dodgy email collection to me.
Is it meant to look cheap and shit, or did you have no budget? The production values are terrible.
both
Really, I mean I know its supposed to be a joke.. or is it. Attention, don’t bother buying our trucks just sticker over your own piece of shit. And Larrys right, crap production to boot. Did someone actually pay for this?
Love it, always refreshing to see something a little different.
So dry a camel would die of thirst…maybe the market thinks its great…or maybe just a waste of time and money
Steaming pile of shit. Not even glitter could save this turd.