TRL – the world’s first horse racing league has launched in Australia democratising racehorse ownership and elevating the horse racing experience beyond winning or losing.
Total Sport & Entertainment (TSE), equity partner and marketing agency for TRL, appointed Humble Productions to collaborate on the brand and generate a creative campaign that would drive sales and interest in the league.
The resulting brand platform, ‘Guaranteed Thrills’ launches this week on national TV, radio, digital and print.
The campaign demonstrates the offering by showing everyday people with their very own racehorses in situations as thrilling as The Racing League itself.
Says Duncan Shields, creative director at Humble Productions: “Owning a racehorse is something that is so far out of reach for the average Joanne on the street that most people would never have even considered it.
“It’s been an absolute pleasure to help the TRL launch this exciting new product that not only makes racehorse ownership easy but adds a level of entertainment and interest that no other horse racing product can claim. They’ve made racing more appealing and more exciting than ever before.”
Says Steve Brown, co-foudner and CEO, The Racing League: “Helping us talk to an audience of general sports fans – and not just the regular racing crowd, I think the team at Humble and TSE really understood our desire to build brand trust with our growing customer base.
“The agency’s effective thinking and down to earth attitude meant the team was a lot of fun to work with and we look forward to continuing to create exciting work that puts our new racing industry model on the map.”
Client: The Racing League (TRL)
CEO & Co-founder: Steve Brown
General Manager, Commercial & Co-founder: Terry Kennedy
Marketing Agency: Total Sport & Entertainment (TSE)
CEO: Paul Kind (TSE)
Account Director: Chris Leffers (TSE)
Creative Agency: Humble Productions
Creative Director: Duncan Shields
Executive Producer: Brynn Fulcher
Line Producer: Helen Morahan
Director: Dylan Harrison
D.O.P: Hugh Miller
Editor: Mark Parry
Colourist: Daniel Pardy
Sound Record: Patrick Mullins
Sound Post: Matt Sladen
Stills Photographer: James Horan
Horse Wrangler: Tania Henry-May
Casting: Chicken and Chips