Queensland compensation law experts Trilby Misso Lawyers has eschewed the usual downbeat tropes of the category in its newly launched brand campaign, created with leading independent agency Rumble Strategic Creative.
The campaign builds on the strong equity and heritage of the Trilby Misso name, while also introducing it to a younger audience.
Says Marissa Marschke, marketing and communications consultant, Trilby Misso Lawyers: “Many people dealing with a workplace or motor vehicle injury try to soldier on, not realising they have rights to compensation. They’re missing out on things they enjoy, and their family and friends are missing them too. We’ve approached it from this point of view – often it’s a partner or a mate who will be the catalyst to take action.”
Says James Burchill, founder and creative partner, Rumble: “With Trilby Misso, the road to compensation need not be long and arduous. They’re very compassionate and approachable people who have specialised in compensation law for a very long time. Which is why they’ve been trusted for generations and recommended by good mates, besties and people who care since 1956.”
The campaign is spearheaded by a series of four TVCs, created with director Dylan Harrison of Hooligan Collection, and will roll out across BVOD, OOH, radio, digital, social and owned channels.
Chief Executive Officer: Kathryn MacDonell
Marketing & Communications Consultant: Marissa Marschke
Rumble Strategic Creative:
Managing Partner: Remy Brassac
Creative Partners: James Burchill & Nancy Hartley
Writer: Kate Hunter
Art Director: Sal Borzillo
Agency Producer: Mel Ashman
Group Account Director: Sarah Deery
Senior Account Manager: Mitch Barclay
Production Co: Hooligan Collective
Director: Dylan Harrison
Producer: Ashley McLeod
Production Manager: Natasha Cali
DOP: Hugh Miller
Editor: Ben Jones
Photography: Jesse Smith Photographer