An innovative short film has launched at the Melbourne International Film Festival as part of the TAC’s Towards Zero strategy, developed by AIRBAG and TABOO.
The ‘Afterlife Bar’ script was the winner of the second annual ‘Split Second Film Competition’, a TAC and TABOO initiative that gives young Victorians the opportunity to have their script funded, produced and aired at the prestigious film festival.
Written by 20-year-old RMIT student Alyssa De Leo, ‘Afterlife Bar’ is a dark comedy featuring some well-known celebrities who were taken before their time. The short road safety film will double as the reminder for cinema-goers to switch off their phones before every MIFF screening throughout the 18-day festival.
De Leo’s film idea was brought to life by AIRBAG and TABOO with a $50,000 production budget. Receiving invaluable mentoring during each stage of production, De Leo says it’s been a life-changing experience.
Says De Leo: “Working with the team during each stage of production has been incredible. And thinking so intently about the true impacts of distractions while driving has really made me revaluate my relationship with my phone, in and out of the car.”
Says Nick Jamieson, creative director, TABOO: “Afterlife Bar is light-hearted and fun, yet it delivers a powerful message. We couldn’t be prouder of watching Alyssa learn and develop throughout this process, and we’re looking forward to gauging the reactions to the film at MIFF.
“Behavioural change doesn’t happen overnight, but we hope the film stimulates much-needed conversation around distracted driving and encourages us all to consider our actions.”
Says Meg Jacobs, senior engagement officer, TAC: “Young drivers are notoriously difficult to reach. Our aim with this film is to create a relatable message that will cut through.”
You can view The Afterlife Bar before any screening during the Melbourne International Film Festival and Travelling Showcase.
Client: Transport Accident Commission (TAC)
Creative Agency: TABOO
Production Partner: AIRBAG