Tradie encourages Aussies to ‘Say G’Day to Tradie Beer’ in latest campaign via The Incubator
Tradie, the iconic brand known for undies, rugged workwear and body spray is stepping into the next great Australian territory – beer. Agency The Incubator has launched a new campaign to introduce Tradie Beer, the brew that embodies the heart and soul of Australia.
Says Ben Goodfellow, founder, Tradie: “Tradie making a beer seemed like the next logical step. Since I created the brand in 2010 I’ve always hoped to one day expand the brand into beer. With a huge amount of “hard work” developing our beers we couldn’t be more proud to bring them to the Aussie market. We’ve always been about keeping things light, fun, and meeting the needs of our Tradie customers and now they have a beer they can truly call their own.”
Joining Tradie as the faces of this new journey are Essendon ruckman Sam Draper and legendary pro surfers Jackson Baker and Matt Wilkinson. In a classic Tradie-style outback adventure, these Aussie legends are camping, fishing, and enjoying a cold one, celebrating the enduring spirit of Aussie mateship.
Says Kyran Docker, creative director of The Incubator: “With the Launch of Tradie Beer, we wanted to go back to fundamentals: the red dirt under our feet, the cold beer in your hands, and the mates by your side.”
Tradie Beer currently offers a range of options to satisfy every palate, including a Zero Carb Lager, Lager, and Pale Ale. These brews are making a splash in selected Liquorland, First Choice, Vintage Cellar stores, and online. Aussie beer lovers are embracing them faster than you can say “Ahhhhhhhhhh.”
Keep your eyes peeled as the campaign rolls out over the summer months.
Client – TRADIE
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Managing Director – Jeremy Walsh
Creative Director – Kyran Docker
Copywriter – Sean Brisbane & Sophie Hanlon
Production Company – Truce Films
Director – Nicholas Clifford
Head of Production – Mike Ciccone
Producer – Jess Langley
Production Manager – Logan Davies
DOP – Joel Betts
Offline/Online Editor – Marty Gilchrist, Puffin Post
Grade – CJ Dobson, Moodlab
Post Sound – Rob Stephens, Squeak E Clean Studios
12 Comments
Why?
anyone who shoots frame for frame replicas of a great northern campaign needs to address their career choices.
Hey,
Just wondering the location this spot was shot?
Specifically the waterfall area.
Cheers,
Oli
Where is that waterhole? 😕
Red falls. Qld
Hi, I love to go to the place where the shot was done. As the comments before, where is the place?
Thanks.
I think it is red falls north of Charters Towers Qld
some insights :
https://www.instagram.com/reel/Cy2fGZRrz9n/
Probably, it is in Northern Territory.
I recognised this spot immediately I saw the ad. The falls were the first clue but the dead set giveaway is the tree half way up the wall.
The sandbanks have changed a bit over the years though.
We were regular visitors (campers) in the 60s, 70s and 80s, but unfortunately public access has been prevented for the last few decades due to public liability risks.
It was a fantastic fishing spot. Never failed to get good numbers whenever I went and I never saw it stop running, although it may have briefly.
I know the property owner well & he would not forgive me if I revealed the spot.
P.S. it is not in the NT.
I think it is Red Falls north of Charters Towers Qld
Yep, Red Falls. And yes the Fletcher Creek does run year round. And yes it is on private grazing property. Great to see the wonderful owners allow the site to be used for a beer ad, we’ve had plenty there….
We were regular campers there too in the later 70’s. Magic spot. Most memorable visit was being woken at 3am one morning by other campers. We were camped on the creek bank above the falls and the water was already lapping our tents after a deluge upstream.