Toyota puts quality, durability and reliability at the centre in new work via Saatchi & Saatchi

Toyota Australia has launched a new brand platform highlighting its long-standing focus on quality, durability and reliability (QDR), developed via Saatchi & Saatchi Australia.

 

The campaign compares Toyota vehicles across different generations, drawing parallels between older models and their modern counterparts to reinforce that QDR has been central to the brand for decades.

The hero creative is a 30-second film featuring Toyota vehicles from various eras, highlighting their ongoing reliability despite changes in technology and design.

The QDR platform is rolling out across TV, digital, social, radio, out-of-home, transit and media partnerships.

 

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