Toyota launches next instalment of ‘In Our Nature’ brand campaign via Saatchi & Saatchi
Toyota Australia has launched the next phase of its integrated campaign ‘In Our Nature’ via Saatchi & Saatchi Australia, highlighting its electricification journey over the past 25 years, starting with the Prius. Today, this journey includes over 300,000 hybrid electric vehicles sold across Australia.
The campaign showcases the many options provided by Toyota over the past 25 years for customers, and the journey of sustainable options that will continue on into the future.
‘In Our Nature’ rolls out across key channels including broadcast, digital, OOH and in-store.
Says Vin Naidoo, chief marketing officer, Toyota Australia: “Toyota has been a leader in innovation and providing electrified vehicle solutions for over 25 years, and continues to do so, with an ever-expanding electrified product suite, including innovations in alternative fuels like hydrogen. This campaign is a reminder of our commitment to continuing to deliver electrified and sustainable options for Australians.”
Says Simon Bagnasco, head of creativity, Saatchi & Saatchi Australia: “As the take-up of electrified vehicles continues to grow, we wanted to celebrate the 25 years of electric innovation Toyota has helped pioneer. Not just to celebrate the great work Toyota has already done, but to look forward to what’s coming next on Toyota’s journey to a lower emission future.”
Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Communications Coordinator: Britt Hennessy
Senior Brand Communications Coordinator: Braden Churcher
Brand Communications Coordinator: Amber Mottram
Creative Agency: Saatchi & Saatchi Australia
Head of Creativity: Simon Bagnasco
Creative Director: Lee Sunter
Creative: Ryder Stevens, Mac Wright, Robert Gooden
Executive Producer – Head of TV + Content: Michael Demosthenous
Senior Broadcast Producer: Jules Jackson
Senior Integrated Producer: Holly De Roy
Chief Client Officer: Ben Court
Chief Strategic Officer: Alex Speakman
Group Business Director: Damiano Di Pietro
Snr. Business Director: Zoe Kypros
Snr. Business Manager: Lauren Sotelo
Business Manager: Elina Nassif
Media: Spark Foundry
Production Company: Revolver
Managing Partner/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Director: Stephen Carroll
Producer: Alex Taussig
Director of Photography: Sam Chiplin
Stills Photography:
Photographer: Josh Robenstone
Producer: Harrison Mark, Amy Henderson
Post Production: Prodigious
Post Production:
The Editors: Bernard Garry
VFX: Blockhead
Colourist: Ben Eagleton
Music Composition: Ballad
Audio Post Production: Ballad & Squeak E. Clean Studios
24 Comments
this sucks
Poo smoothie
I like it
Not knocking the spot, but what’s with the gravel FVO on every spot at the moment?
Poo smoothie did make me giggle. BUT that’s not that point… Love to know what you’ve worked on lately, share it here and we can all comment?
That’s not the point. Big brand spot turns out poo, gets called out. That’s the point.
That’s a cop out comment. Doesn’t matter what anyone has made lately, work can still be critiqued.
Everyone does shit work with the occasional decent piece, what you did last is no reflection on whether you can discern good or bad work.
In my opinion, this is neither good or bad. It’s just boring. And to be clear, my last ad was more interesting, but the one before that was boring too.
I like it too.
25 years of electrified motoring solutions. Finally an auto with a strong, historic, celebratory claim. Cue the old match cut and let the voice over doing all the work. Lazy.
So everything going on in the background is 25 years? but the car doesn’t move. What was the parked car doing over 25 year? waiting? Broken down? Where did the pregnant lady go?
how rad is the art deco apartment in the back ground?
What is the history of the beautiful building?
I hate everything OH WHAT A FEELING stands for. It’s Ritson repetitive garbage. And this ad is pollution. And I don’t think the agency is to blame btw, our industry is probably more to blame for saying yes too much.
Maybe time for you to take your leave and find a new vocation.
Bye bye.
@Pollution – great, you can always go buy an MG or something you relate to.
@Hey pollution! – bit harsh mate. If someone is criticising your work, they’re not necessarily criticising you.
@everyone – opinions are just that. What really matters is how much others actually give a sh*t about them. Merry Christmas.
I guess I wanna know what 25 years of experience gets me. Well done, great to beat your chest but that could be the beginning.
Like that Reinvented Camry Super Bowl spot which was very entertaining
Nice one team. Looks great, beautiful VO. Might pick up an award or two in the craft categories 😉
In a time when ads need to stand out and attract attention, actually be entertaining again, since we have no captive audiences except in cinema, this is very flat and boring to watch. I actually did see it in the cinema and compared to other ads playing (belong rocks singing, aldi Xmas fight) it was a real non-cinematic flat spot.
I don’t know what Toyota is thinking with the last recent ads of non moving camera match frame edits. The over-simplicity and sincerity is mind numbing.
So you’re telling me Toyota was electrifying cars as early as the late 90s, yet today has the least ambitious targets for EV production of all major manufacturers. There’s something wrong here.
https://www.smartcompany.com.au/sustainability/volvo-toyota-best-worst-ev-car-manufacturers/
TOYOTA are taking orders for huge SUV’s like the US Tacomas, Hyper sized Hilux, Land Cruisers etc that all run on DIESEL, with no intention to ease manufacturing of fossil fuel cars advertised anywhere. This is green washing at its finest. What a putrid joke. I Have worked for this client and their judgement is terrible, so its a top down impotence going on at Toyota.
– greenwashing.
Type cobalt mines into youtube.
Where is the city and suburb that the block of flats is in?
All I take from this ad EVERY time I see it… is the building and wonder if it was used in a soapy called wonderland or something like that.