Toyota launches new ‘In Our Nature’ brand campaign via Saatchi & Saatchi Australia


Toyota Australia has launched ‘In Our Nature’, an integrated brand campaign via Saatchi & Saatchi Australia, that highlights its commitment to a cleaner and safer world for everyone.


Leveraging Toyota’s safety technology (Toyota Safety Sense) and 25-plus year commitment to innovation in alternative fuel technology, the campaign demonstrates how ‘safety’ and ‘invention’ are both ingrained in Toyota’s quest for a better tomorrow. In a way, it’s in Toyota’s nature to constantly innovate and strive forward.

The integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.

Says John Pappas, chief marketing officer, Toyota Australia: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve.”

Says Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: “As one of the most trusted and popular brands in Australia, Toyota is always looking at ways to improve and develop better products for its drivers. Safety is just one area which has been democratised by Toyota across most models, giving Toyota drivers access to best-in-class safety standards.

“Our recent campaign aims to inform Australians about Toyota’s commitment to constantly improving. As humans, it’s in our nature to protect each other’s safety; just as it’s in our nature to look ahead, innovate and reduce our Co2 emissions for a cleaner future for all.”

The films were shot by Revolver Film’s acclaimed director Stephen Carroll.

Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Marketing Communications – Brand & Commercial Vehicles: Matt Tannock
Manager, Communications – Commercial and Brand: Jeremie Smith
Senior Brand Communications Coordinator: Michelle Gulia
Senior Brand Communications Coordinator: Suhailah Davies

Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter, Pierro Ruzzene & Flavio Fonseca
Senior Art Director & Senior Copywriter: Adam Ferrie & Peter Cvetkovski
Executive Producer: Lucy Trengove
Senior Integrated Producer: Holly De Roy
Producer: Zena Bartlett
Chief Client Officer: Ben Court
Chief Strategic Officer: Alex Speakman
Group Account Director: Damiano Di Pietro
Planning Director: Joe Heath
Snr. Account Director: Zoe Kypros
Account Director: Tom Collier
Account Executive: Elina Nassif

Production Company: Revolver  
Director: Stephen Carroll 
Managing Director/Co-Owner: Michael Ritchie 
Executive Producer/Partner: Pip Smart
Producer: Kat Latour
Director of Photography: Jeremy Rouse 
Production Designer: Seth Aitken

Post Production: ARC EDIT
Editor: Jo Scott
Colourist: Ben Eagleton
Editorial Producer/Post Producer: Freya Maddock
Online Artist: Eugene Richards

Music Composition: Ballad
Audio Post Production: Ballad & Squeak E. Clean Studios