Tourism Fiji invites Dr Ashley Bloomfield for a ‘Booster of Happiness’ in new film via Special PR

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Tourism Fiji has released a new video to invite the man at the forefront of New Zealand’s Covid-19 response, Dr Ashley Bloomfield, to Fiji for a ‘booster of happiness’ as he steps down from his role.


Executed by Special PR and shot by production house Radlab, the 60-second tongue-in-cheek video invitation has been released to offer the Bloomfield family a trip to Fiji. The video showcases the country’s tranquil white sandy beaches, crystal clear water and, above all, the friendly faces of Fijian locals who will be there to welcome him.

In the video, 6-year-old Ratu Isikeli Sauturaga tells Dr Bloomfield that the country’s traffic-light system is a lot more relaxed as he sips a traffic light mocktail, and Mohammed Zoheeb invites Dr Bloomfield to enjoy a much-needed shot of vitamin D on their shores.

Tourism Fiji invites Dr Ashley Bloomfield for a ‘Booster of Happiness’ in new film via Special PR

Meanwhile, Marika Seru jokes about Chris Hipkins’ infamous line, telling Ashley that there’s “plenty of room to spread your legs” as he sprints down the national Seven’s training ground, located in Fiji’s Sigatoka Sand Dunes National Park.

Says Sonya Lawson, regional director for New Zealand, Tourism Fiji: “We wanted to invite the Bloomfield family on holiday in a way that encompasses the true bula spirit. Working with Special PR we created content that speaks to New Zealand culture while also featuring the friendly faces of Fiji. The result is a unique and engaging clip that we hope will entice Dr Bloomfield to find some welldeserved happiness in our island paradise.”

Says Kelly Grindle, head of PR and influence, Special PR: “Dr Bloomfield has become a household name, appearing on our screens nearly every day for the better part of two years.  And let’s face it, if anyone has deserved a shot of happiness and a getaway after such a gruelling job, it’s probably him.

“We wanted to create a video that not only showcased the incredible scenery Fiji has to offer but also produce something that would be light-hearted and engaging. After two years of Covid headlines, we could all do with some heart-warming content.”

Dr Bloomfield has already responded to the video, describing the video to Stuff as a “wonderful and irresistible offer” from Tourism Fiji. “Having been to Fiji I know just how much it has to offer.

“The last two years have definitely been busy and I’m looking forward to having a bit of time to reacquaint myself with our Pacific whānau. Seeing the traffic light cocktails, the wide-open spaces to stretch your legs, the relaxing beaches and warm welcome – Fiji is definitely on my short list and I need no encouragement to get back.”

Tourism Fiji invites Dr Ashley Bloomfield for a ‘Booster of Happiness’ in new film via Special PR

Fiji is open for happiness to international travellers with 34 weekly flights from around Aotearoa.

Better yet, happiness is just a short 3-hour flight away.

For more information on Fiji visit the

Agency – Special PR
Production – Radlab
Client – Tourism Fiji