Toro Australia promotes its latest range of mowers in new campaign via Them Advertising
To help promote Toro latest range of mowers, the team at Them Advertising has today launched a new fully-integrated campaign.
After winning a competitive national pitch, Adelaide-based agency Them Advertising has been given the opportunity to conceptualise, design and print Toro’s annual spring product catalogue for the third year in a row.
Says Elise Willemsen, senior marketing manager – equipment at Toro Australia: “For the past few years, Them Advertising have gone above and beyond our expectations, creating innovative campaigns to keep our brand at the forefront of the industry.
“There were a lot of great contenders, but at the end of the day, we knew Them could deliver. They really understand our brand and the obstacles we face when it comes to selling lawn mowers and landscape equipment in our changing environment.”
Working closely with all 150 independent Toro dealers across Australia, Them’s strategic campaigns have allowed the brand to continually make a strong impact in the competitive Australian market. And this year is set to be no exception.
Using their full-service offering, the campaign is being supported through cross-platform promotions including targeted online, television, radio and newspaper advertisements, along with point-of-sale materials and dealer bulletins. Plus, in an exciting first for Toro, Them Advertising is also launching a new responsive online catalogue.
Says Willemsen: “The online catalogue brings a fresh and exciting element to our print catalogue campaign, allowing the ever-growing digital audience to browse through our new mower range on their desktop, smartphone or tablet.”
It features detailed information for each product, an easy-to-use dealer locator tool and social sharing tools to help boost website traffic.
Says Mark Wightman, managing director of Them Advertising: “We couldn’t be happier to win this account. It’s always a pleasure to work with Toro and we’ve built such a strong working relationship with their corporate team and dealership network over the years. I’m confident this year’s campaign will be even bigger and better than ever.”
8 Comments
Congrats to Them! Mowed the competition down.
Seems the grass IS always greener, and soon to be shorter too.
Nice one Adelaide.
At first I felt like i’d been taken for a ride-on, but these mowers are a true revolution. An online catalogue with as exciting and fresh as the grass it cuts.
Toro – No bull.
Dammit. Them advertising cut my grass again.
A competitive national pitch, to change the very nature of the pitch.
Can bet there were a few of these around the office:
https://youtu.be/YC0qd1wbaL0?t=8s
Paint can dry in it’s own time, but this is the kind of campaign that makes me want to watch the grass grow. riveting stuff.