72andSunny, Amsterdam has released a beautifully filmed spot to reinforce Samsung Mobile’s agreement to be the first global partner of the ASP.
Directed by Mark Molloy via Exit Films Melbourne and Smuggler London, Samsung and the ASP celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.
Shot by Australian DOP Greig Fraser, the film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay. The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title. It doesn’t matter where you are from or how good you are. Every day is day one.
Agency: 72andSunny, Amsterdam
Creative Director – Paulo Martins
Copywriters – Damian Isaak, Lee Hempstock
Production Companies: Exit Films Melbourne/Smuggler London
Director – Mark Molloy
Executive Producers – Fergus Brown, Chris Barrett, Emma Lawrence, Corey Esse
Producer – Martin Box
Director of Photography – Greig Fraser
Editor – Patric Ryan
Head of Production – Stephanie Oakley
Designers – Renee Lam, Robert Teague
Post Production: Glassworks Amsterdam
Editing Company: Marshall Street Editors
Colourist: Scott Harris
Agency Producer: Eline Bakker
Executive Creative Director: Carlo Cavallone