After a competitive pitch at the end of 2019, AnalogFolk won the business and has been working with health media publisher, Tonic Health Media, to create a new brand and launch campaign, for Chemist2U. The new service soft-launched last week in Brisbane, ahead of a national roll-out in the coming weeks.
Chemist2U is the first direct to consumer eCommerce business from Tonic Health Media, whose mission is to improve the health outcomes for all Australians. Chemist2U is timely given the current public health crisis surrounding COVID-19.
AnalogFolk was appointed to lead the naming, brand strategy, brand identity and also create a launch campaign for the fledgling business. Since being appointed, AnalogFolk has subsequently been appointed as a partner to Tonic Health Media across a range of other business initiatives, which will be rolling out in the coming months.
Says Matt Robinson, AnalogFolk Australia’s managing director: “Dr Matthew Cullen and the team at Tonic Health Media have incredible ambitions and a strong guiding purpose which has never been more important in today’s landscape. We’ve been working together as partners, navigating a complex landscape to help launch a truly innovative digital product. We’re proud of the brand we’ve co-created together, and we’re incredibly excited about helping them bring Chemist2U to the Australian market, especially in light of the current crisis”
Says Dr Matthew Cullen, CEO, Tonic Health Media: “At the end of last year, we went searching for an agency partner who could help us navigate the modern business landscape, and we found that in AnalogFolk. We’ve been really impressed with the creativity, applied to multiple facets of our business, and in particular in defining a compelling positioning and impactful launch campaign for Chemist2U.”
Agency: AnalogFolk Sydney
Client: Tonic Health Media
ECD: Richard Morgan
Creative team: Laura Brown, Tom Bradbeer, Bettina Clark, Alastair Anisimoff
Designer: Robbie Carter
Managing Director: Matt Robinson
Strategy Partner: Ben Hourahine
Strategy Director: Chris Loukakis
Group Account Director: Jonny Sycamore
Project Director: Emily Entwisle