Killing Cool mobile app helps ad creatives help other creatives get over the death of their ideas
March 27 2013, 6:52 pm | | 6 Comments
Working in the creative industry is frustrating. Creatives see their ideas killed by clients and account for the dumbest reasons. Killing Cool is a community where creatives help other creatives get over the death of their ideas.
How it works: When a meeting starts, open the Killing Cool site on your phone to discreetly tally and tweet about ideas getting killed. The counters on the site record the activity and when milestones are hit, giveaways from creatives are unlocked to help with the healing.
6 Comments
Sorry but, which are the agencies where account people kill the ideas? Always thought that was the ECD´s job.
Agreed Dean. This idea would work better if it was ideas killed by CDs and ECDs with extra points for those times when they push their own crap ideas, choose a half-baked idea from their pet team or cave into pressure from other board members in the couple of months leading up to End Of Year.
Which are the agencies where account people *don’t* kill the ideas?
If an Idea can be killed by Account Service either it wasn’t that good, or the creatives are so bad at their job they can’t sell in an idea to people who want them to succeed.
retards that think that this app is valid will never get a gig at a good shop. cool is not enough. it is the job os the suit and CD to make cool ideas the right ideas.
An app that helps creatives get over themselves would be a better idea.