Time to break the habit of childhood obesity


Screen shot 2010-09-29 at 4.34.02 PM.pngThe Precinct Studios, Sydney has released ‘Break the Habit, a new web film that aims to draw attention to the epidemic of childhood obesity in Australia.

The spot directly targets parents who continue to feed their children junk food regardless of the damaging effects it is known to cause them. By comparing junk food to drug abuse, the commercial aims to make parents stop and think about their actions and remind them that junk food is a major contributor of childhood obesity, which is linked to a variety of chronic illnesses.

Says Henry Motteram, managing director of The Precinct Studios:”Parents need to be aware that if their children become obese, it ismore than likely because of them. For whatever reason, many parentsignore the early signs that surround the onset of obesity and fail intheir duty of care to address the problem. It is hoped that thiscommercial will highlight this and get people talking about the topic”.

‘Breakthe Habit’ launched via social networking sites in a successful bid tostart a discussion around not only childhood obesity but parentsresponsibility in the matter.


Producer – Henry Motteram

Director – Melvin J. Montalban

Editor –  Melvin J. Montalban

D0P  – Tania Lambert

Music Sound Production  – Peter McCorquodale @ McCrocodile Audio

Colourist – Trish @ Hi-Def Video Services

Producer’s Assistant – Natasha Jackson

Gaffer – Matt Russell

Camera Assistant – Mark Collins

Production Assistant – Aragorn Fenton

Mother – Mikaela Martin