Brett Armstrong: TikTok For Business taps Macca’s, VEGEMITE and Cottee’s to launch #AdTok

By Brett Armstrong, general manager, TikTok Global Business Solutions, Australia and New Zealand

TikTok For Business is always looking for ways to empower brands of all sizes to meaningfully create, connect and grow through TikTok. To help brands learn more about how to unlock the power of the platform, TikTok For Business has launched #AdTok, a world-first initiative that will demystify TikTok for marketers in Australia and New Zealand.

Through the dedicated hashtag, #AdTok will become an ever-evolving and accessible destination providing businesses with informative and educational videos created by TikTok For Business, brands and top creators. Designed to help businesses of all sizes learn more about how to lean into the TikTok community and find success for their brand on the platform, #AdTok will feature content including marketing tips, creative inspiration and examples of successful TikTok campaigns. The launch of #AdTok will be supported by an integrated marketing campaign, including print, online and social ad executions.

At TikTok, we see #AdTok as an investment in equipping businesses with simple and accessible tools to support them as they build out their marketing strategies, including how to adapt and unlearn more traditional marketing techniques and prioritise authenticity and creativity.

#AdTok will launch with innovative content from three beloved brands, who’ve each remade their most iconic ads for TikTok. Through this work, McDonald’s Australia, VEGEMITE and Cottee’s Cordial have each shown how their creative can be reimagined for the platform, bringing their brand and campaigns to life in a uniquely TikTok way. At the heart of these remakes is a memorable audio asset that has become synonymous with the respective brands, showcasing the power of sound on TikTok.

As part of their 50th Birthday celebration campaign, long-term partner McDonald’s worked with us to ‘TikTokify’ their famous “I’m lovin’ it” jingle. Macca’s engaged a diverse mix of popular local TikTok creators to put their own spin on the brand’s jingle, and enlisted Australian DJ, Havana Brown’s (@djhavanabrown) help to mix these original creations together in a new and uniquely TikTok iteration of the jingle.

Iconic Australian brands, VEGEMITE (@vegemite) and Cottee’s Cordial have also taken to TikTok as part of the launch of #AdTok to reimagine their trademark sounds for the platform. VEGEMITE has worked with culinary superstars @morganhipworth and @dimsimlim to create mouth-watering dishes as part of their 2021 takes on “Happy Little VEGEMITEs”.

Cottee’s Cordial signed up Canberran singer-songwriter and master of character-based skits, @avneesha_official, alongside @benblue01, known for his outrageous dress-ups and comedic videos, to put their own spins on the classic Cottee’s jingle.

With the launch of #AdTok, we hope to inspire businesses of all sizes to reimagine their marketing on TikTok, and embrace authenticity and creativity to tap into the hard-to-reach audiences that can be found on our platform. Our community loves it when brands show up and create content that speaks their language and allows for genuine connections. With inspiration from some of Australia’s most loved brands, our team and our amazing creators, we hope the resources on #AdTok will help make harnessing the power of the wonderful world of TikTok even easier.

To check out these resources and start learning, search the hashtag #AdTok on the TikTok app.