TikTok launches ‘It starts on TikTok’ via Akcelo, first local campaign in Australia
TikTok has launched ‘It starts on TikTok’, its first Australian campaign, via brand experience and innovation company Akcelo
The campaign includes two TVCs with 15 and 30 second edits to be broadcast across Channel 7, 9, 10 and national STV at prime time; digital video ads across multiple online and social media platforms including Twitch, Google, 9Now, Facebook and Instagram; out of home and digital out of home ads and digital display and social.
Says Brett Armstrong, general manager of global business solutions, TikTok ANZ: “This campaign represents a major investment in building the TikTok brand with consumers locally and further driving the incredible user growth we’ve seen this year. Creating more opportunities for brands and advertisers to engage with Australian audiences in unique and creative ways remains our focus. Launching a major local brand campaign is a key element of our strategy, as we continue developing the TikTok platform in what is a priority market for us.”
Says Lee Hunter, general manager, TikTok ANZ: “Australia is full of talent and every day, thousands of Aussies are enjoying the thrill of seeing their video go viral on TikTok. The amazing local creators we’ve selected for our first-ever Australian brand campaign are as diverse as our country and have found an audience, both at home and abroad, by being their authentic selves. These ads are a celebration of the joy and opportunity that TikTok offers people everywhere and by showcasing some of the best local talent and trends on our platform, we’re hoping to see many more Australians jump on board and make it happen.”
TikTok ANZ
Lee Hunter
Felicity McVay
Lucy Chesterton
Delia Deng
Damir Kasimov
Simon Bates
Ollie Wards
Arjun Narayan Bettadapur Manjunath
Rebecca Waddell
Akcelo
Aden Hepburn
Dave Di Veroli
Louise McQuat
Misha McDonald
Isaac Lai
Mitch McGuire
Sam Bryant
Louella Campbell
Ed Krause
Kirsty Reynolds
Mark Berry
Miles Scott
36 Comments
Same guy from the Black Swan comment section.
Put their job titles in the credits please. Be good to HOW these people contributed
Mwahahahahahaahah haaaaa haaaaaa hhahahahahaha!
Was the idea a witty play on the name Tic Toc having something to do with time, so you recreated a promo video for a radio station from 2005? Genius if true.
Mmmm, Arnotts Tic Tok biscuits. Yum!
Made me buy a dozen packets.
Today is Monday.
but I thought “it started with Yes” from Optus, so now I’m confused
With all the dog-whistling going on about this platform, makes you wonder what ‘it’ refers to…
for proving all the haters right
is this? and why is it promoted here?
Miles, it’s your plumber here. Now listen, I won’t be able to order the new toilet for the bathroom until Wednesday so you and the family will have to make do with unloading in the garden, I’m afraid. It’s not ideal, I know, but don’t worry, I’ve dug a hole for you to use already. I even tried it myself (last night’s curry). Speak soon.
another great client to akcelo on a roll – go aden & crew
This hype reel will do wonders for the brand
This will make all the cool teenagers on the app delete it
Is this Tikky Tokky one of those new fandagled applications the cool kids around the block are using?
Nice work guys! Energetic spot!
Ironic they are paying the very same media that have painted them as a dodgy Chinese data thief.
Nice strategy video. When does the campaign launch?
Isn’t this app headed for the scrap heap?
society is collapsing
Kids today are so weird
Why are you advertising Tik Tok on TV?
the akcelo staff don’t waste their time and man hours going onto campaign brief filling the comments with praise pretending to be joe public. refreshing
I thought they were supposed to be a ‘new breed’ of agency doing new kinds of work?
This looks very much like the old breed, except for the fact that most old breed agencies wouldn’t PR this or put their name to it.
I get that any new agency needs PR… but why PR something with a complete lack of strategic thinking or executional craft?
This is probably the best thing I have ever seen. I did not have a reason to get out of bed until I saw this.
Going to need back up. This one won’t flush.
but not enough $$$ for a decent idea. Bury this on social where it belongs.
First of all, I am not affiliated with Ackelo in any way, shape or form, but this is the greatest TV commercial I have ever seen. And I have seen lots of ads in my time, believe me. Can’t wait to see this edgy Tik Tok ad placed in between a non-stop block of ads during The Block. #disruption
#tiktok
Miles, we need to have words. This country ain’t big enough for two people to be using opposing systems of measurement as their forenames.
#fyp
If there was a virus that attached itself to old anonymous advertising people about to die – coughing up their last bitter comments before the darkness descends – this blog would be a hot-zone, cluster-fuck of super-spreaders.
Just because you’ve not been invited to the TikTok all-staffer this morning, doesn’t mean that people who dislike your only barely-disguised spyware platform are all old and about to die. Now back to your 15-second clips using your Nan as a prop
I apologise for my last comment, I did not mean to offend anyone living in the hot-zone, cluster-fuck of super-spreaders. I hear it’s lovely this time of year.
Do you really think this work proves the haters wrong? lol
Read the comment you’re responding to again