Thrive PR & Communications wins BYD product launch and experiential account across ANZ

Independent creative communications agency Thrive PR & Communications has landed the product launch and experiential account for EV giant BYD following a competitive tender across Australia and New Zealand.

The win represents a milestone victory for the broader agency group, marking the third consecutive tender win under the unified Thrive holding umbrella. Thrive will partner closely with its human-centred corporate communications sister agency Acuity, which launched earlier this year with BYD as a foundational partner.

The agency group will handle an aggressive pipeline of car launches for BYD and DENZA over the next twelve months, covering activations, media relations, corporate, community and government relations, creative content and fleet management.

The appointment comes on the heels of staggering commercial momentum for BYD, which officially moved from market challenger to market leader in January, claiming the #1 spot in Australian EV sales off the back of an unprecedented 640.9% year-on-year surge.

Says Kate Hornstein, Chief Marketing Officer, BYD Australia and New Zealand: “BYD’s trajectory continues to outpace the market, and our ambitions have always been about more than numbers. We want to build brands this region genuinely connects with. DENZA extends that mission into premium territory, and we embrace it. Two brand worlds, delivering meaningful cultural impact and real value for customers. Thrive is a partner that holds that standard with us, and we’re excited to continue this partnership together.”

Says Snezna Kerekovic, Managing Director, Thrive Australia: “BYD has already proven it can disrupt the mass market; our focus now is on building deep cultural equity for both BYD and DENZA brands. We’re not just managing a standard PR pipeline, we are creating high-stakes, cultural experiences that let the product’s technology speak for itself. We have brought together a team of expert automotive, technology and premium brand specialists who know how to turn innovative technology into unforgettable brand experiences that drive the kind of Excess Earned Attention that genuinely moves the needle and delivers business impact.”

The appointment marks the extension of a definitive new chapter for the brands, with BYD, Thrive and Acuity teams already working side-by-side to shape the long-term narrative for the next generation of EV mobility in Australia and New Zealand.

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