Thrifty hires Australia’s Strongest Man + Tetris champion to move your house via CampaignLab
Thrifty has launched Moving Champs, a free moving service pairing pure strength with packing strategy, via creative communications agency CampaignLab, teaming Australia’s Strongest Man 2026, Bradman Houston, with Australian Tetris Champion Fura.
The unlikely duo, one built for the lifting and one for making it all fit, will lead a professional moving crew on real household moves in Sydney from 16 to 18 October. Along the way they’ll share vehicle-packing techniques and hacks.
Consumer research behind the idea found that 37% of Aussie movers have injured themselves on moving day, 62% couldn’t fit everything in their van, and 50% had an argument that caused lasting tension.
Says Andy Scales, Founder and Director, Andy Scales, CampaignLab: “We’ve all got a moving day horror story, usually the moment we find out the fridge going down the stairs is heavier than our optimism. Moving comes down to two skills most of us have never been taught, lifting and making it all fit. So we hired the national champion of each. Bradman brings the muscle, Fura brings the geometry, and Thrifty brings the truck and a professional moving crew.”
Says Damien Shaw, Vice President at Thrifty APAC: “Most people aren’t Australia’s Strongest Man or a Tetris champion, and they don’t need to be. Moving doesn’t have to be the most stressful thing you do all year. With the right size Thrifty truck, a bit of planning and a few tips from experts, it’s a lot more doable than people think. That’s the point of Thrifty’s Moving Champs.”
Each Moving Champs booking includes Thrifty truck hire and a professional moving crew. Bradman and Fura will join movers from 16 to 18 October, with their lifting and packing tips shared on the Thrifty Moving Champs website for those who miss out on the service.
The Moving Champs campaign will run across PR, social, influencer marketing, website and paid channels.
Australians can request a free removal service and truck hire via trucks.thrifty.com.au/movingchamps. Sydney bookings are open for moves between 16 and 18 October.
Client: Thrifty
Creative, PR, social and influencer: CampaignLab
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