Most Aussies have had a tough year for a number of reasons, not to mention being isolated from friends and family. This Holiday season, Australia’s most loved liquor retailer, Dan Murphy’s, is taking care of the drink deliveries and deliberations so you can get on with enjoying what really matters in a new campaign via Thinkerbell.
The ‘Definitely not an undercover Christmas operation’ sees a crack team from Dan Murphy’s taking care of everything from last minute gifts, to disastrous Christmas lunch pairings like oysters with Shiraz, and everything in between.
Says Utadi Murphy, head of marketing and loyalty at Dan Murphy’s: “This year we were looking for a platform that would create an emotional connection with Dan’s, as well as allow us to showcase our knowledge, value our quick, flexible delivery. Ultimately, giving customers a reason to think of us for their Christmas gifting & entertaining needs through discovery of our market leading range, whilst trying to raise a bit of a smile and bring some Xmas ‘tingles’ in what’s been a really tough year for all Australians. No mean feat but we think our Holidays Handled platform delivers on all levels.”
Says Tom Wenborn, executive creative tinker at Thinkerbell: “We’ve thoroughly enjoyed working with the Dan Murphy’s team to bring to life Holiday’s Handled. We hope everyone can spend more time relaxing with family and friends, instead of worrying about which Pinot Gris goes best with overcooked turkey.”
The Holidays Handled will roll out nationally across TV, digital, radio, out of home, social and in store to ensure all Australians can enjoy a much needed end of 2020.
Utadi Murphy – Head of Marketing and Loyalty
Monique Holmes – Head of Brand
Sarah Tencer – Marketing Manager, Brand
Cale Berry – Creative Tinker
Adam Ferrier – Chief Thinker
Di Nash – Head Production Tinker
Gideon Nedas – Lead Thinker
Nick Bennett – Head Thinker
Elsa Caruso – Creative Tinker
Dom Counahan – Head Brand Thinker
Marcus Byrne – Lead Design Tinker
Tom Wenborn – Executive Creative Tinker
Jaime Morgan – General Manager
Jim Ingram – Chief Creative Tinker
Production: The Producers
Director: Mitch Kennedy
Music: Ack Music
Sound: Bang Bang Studios
Post: Post Lounge