Thinkerbell’s Adam Ferrier named LIA jury president for Transformative Business Impact and Creative Use Of Data

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Thinkerbell’s Adam Ferrier named LIA jury president for Transformative Business Impact and Creative Use Of Data

London International Awards has announced the jury presidents and jurors for the 2023 Integration and Transformative Business Impact and Creative Use Of Data competitions. Representing Australia as jury president on the Transformative Business Impact and Creative Use Of Data jury is Adam Ferrier, chief thinker at Thinkerbell.

 

Barbara Humphries, executive creative director, The Monkeys, Sydney has been selected as a jury member on the Integration jury. Joining Ferrier as jury member on the Transformative Business Impact and Creative Use Of Data jury is Adrian Mills, partner, creative brand advertising, Deloitte Digital, Melbourne.

Ferrier is one of Australia’s leading creative strategists, and a consumer psychologist. Ferrier co-founded Thinkerbell – where the agency practices ‘measured magic’ – bringing together marketing science and hardcore creativity. His belief in ‘hardcore creativity’ will guide him as he leads the jury for Transformative Business Impact and Creative Use Of Data.

Says Ferrier: “Everyone knows the LIA trophies look the coolest, and are by far the most impressive on the agency shelf. LIA has always been an Awards Show that values the advant garde and brave, and it’s an honour to be chairing the Transformative Business Impact and Creative Use of Data Jury. This is the category that proves the geeks are the new vanguard of genuine business transformational creativity. When not judging you’ll be able to find us on the gaming floor counting cards.”

Chaka Sobhani is global chief creative officer of Leo Burnett Worldwide and chief creative officer Leo Burnett UK and Fallon UK. Sobhani has 20 years of experience as an award-winning director, writer and creative director. That is 20 years of knowledge and creativity that will guide her as she leads this prestigious group of creatives whilst they view and discuss all the multi-channel/multi-platform work submitted in the Integration category.

Says Sobhani: “What can I say, I’m incredibly excited to be President of the Integration jury this year at LIA. I particularly love integrated, as the craft of creating a complete experience and journey for audiences has never been more challenging and rewarding. I can’t wait to dive in with my fellow jurors and get inspired by what can and has been created this year.

Says Barbara Levy, president of LIA: “It’s an honor to have Chaka Sobhani and Adam Ferrier as Jury Presidents. They are two of the most lauded creatives in the world. Selecting them to chair was an easy decision for us. Their credentials are impeccable. With them in their respective judging rooms nothing will be overlooked and only the most innovative and creative work will be awarded statues.”

INTEGRATION JURY
Jason Campbell, Chief Creative Officer, Translation, Culver City
Ignacio Ferioli, Chief Creative Officer / Partner, GUT, Mexico City
Sandy Greenberg, Co-Founder / Co-CEO, Terri & Sandy, New York
Barbara Humphries, Executive Creative Director, The Monkeys, Sydney
Jung A Kim, Chief Creative Officer, Innocean Korea, Seoul
Matt MacDonald, Chief Creative Officer, BBDO New York, New York
Vicki Maguire, Chief Creative Officer, Havas London, London
Jaime Mandelbaum, Chief Creative Officer EMEA, VMLY&R, Madrid
Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide
Alexander Schill, Global Chief Creative Officer, Serviceplan Group
Aaron Starkman, Global Chief Creative Officer, Rethink Communications
Guillermo Vega, Global Executive Creative Director, Ogilvy

TRANSFORMATIVE BUSINESS IMPACT AND CREATIVE USE OF DATA JURY
Samira Ansari, Chief Creative Officer, Deutsch NY, New York
Pia Chaudhuri, Global Creative Lead – Play Inclusion, The LEGO Group, Billund
Brian Collins, Co-founder / Designer, COLLINS, Brooklyn
Wanda Cálix, Executive Creative Director, Star5 Holding, Panama City
Guilet Libby, Creative Director, Distillery, Singapore
Adrian Mills, Partner, Creative Brand Advertising, Deloitte Digital, Melbourne
Sinead Roarty, EVP, Executive Creative Director, MRM New York, New York
Rod Sobral, Global Chief Creative Officer, OLIVER
Ben Tarr, President, Leo Burnett Canada, Toronto
Laura Visco, Chief Creative Officer, Grey London, London

The juries will gather on-site in Las Vegas to view every piece of work in their respective categories. LIA has no pre-judging. This ensures that all work will be judged equally through careful deliberations and robust discussions.

Key Dates:
Initial Entry Deadline: 15th June 2023
No Late Fees. Ever. No Upload Fees.
Eligibility: Work submitted must initially be released, published and/or broadcast in a commercial environment with client approval from 1st July 2022 through 31st August 2023.
Onsite Judging: 7th through 15th October 2023
Winners Announced During LIA Judging
Of The Year Awards Announced: 6th November

The LIA Entry Kit

For more information on the juries, categories and/or requirements, visit our website at: www.liaawards.com.