Thinkerbell officially opens in NZ; Luke Farmer, Amy Frengley and Regan Grafton at the helm

Thinkerbell officially opens in NZ; Luke Farmer, Amy Frengley and Regan Grafton at the helm

Independent agency Thinkerbell is now sprinkling ‘measured magic’ in the land of the long white cloud as it officially opens the doors to its New Zealand office.


Thinkerbell, based in Tāmaki Makaurau’s Greys Avenue, is spearheaded by co-founders Luke Farmer, Amy Frengley, and Regan Grafton, who bring with them extensive industry experience and a passion for putting creatively distinctive, hard-working work out into the world.

Having worked across some of New Zealand’s most effective campaigns – with Effie Awards to boot – Luke Farmer takes a seat as Thinkerbell Aotearoa’s managing director and co-founder.

Says Farmer: “Thinkerbell has already established itself as a leading independent agency both across the ditch and globally. The way they have effectively integrated creative, earned and media really tickles my fancy, and we are pumped for some of New Zealand’s best brands to join our fresh approach of marketing science smashed with hardcore creativity.”

Amy Frengley, who has spent the better part of twenty years leading strategic teams and projects across the UK, Middle East & New Zealand, joins the Thinkerbell Aotearoa fold as chief brand thinker and co-founder.

Says Frengley: “I’m excited to be a part of something that’s fundamentally different. We’re here to ultimately change and drive behaviour, and I love that Thinkerbell is already doing that with a genuine love for brand, creativity and powerful storytelling that sticks – and stays – in all of the right places.”

Regan Grafton, an experienced leader with a proven ability to produce award winning creative work that delivers, comes onboard as chief tinker and co-founder.

Says Grafton: “At Thinkerbell we like to keep things simple. There seems to be a lot of quotes in here already, so I’ll save some space.”

Group CEO Margie Reid and chief thinker Adam Ferrier are working closely with their New Zealand team.

Says Reid: “We’ve been on the lookout for the right local partners, and are stoked to have teamed up with Luke, Amy and Regan. We love that these legends are advocates for our somewhat unique and disruptive Thinker/Tinker model, and that they’re genuinely excited to bring something a bit different to the landscape. New Zealand is a melting pot of creativity and innovation, and Thinkerbell is humbled to be spreading our wings into this incredible country and market alongside an existing suite of awesome creative shops.”

Thinkerbell is an independent communications agency which is five years old and 150+ people strong. With offices in Sydney, Melbourne, and most recently Auckland, the agency’s promise to clients is ‘measured magic’.