Thibault Debaveye directs new brand film for Allianz Insurance and joins Sedona Productions
A creative approach inspired by Thibault’s unique visual style and storytelling techniques. Sedona’s newest signing, Thibault Debaveye (pictured above), has directed the new brand campaign by The General Store for Allianz Insurance, titled “Your Thing”.
The 60-second brand film was part of a larger integrated campaign, which included 30- and 15-second product spots, online and OOH. Featuring a quintessential Australian neighbourhood, the film transitions seamlessly from one home to the next, as Allianz’s distinct blue line leads the viewers through the story to the familiar “Ahh” reprise.
Says Nick Adams, chief marketing manager of Allianz Insurance: “It was a pleasure working with Debaveye and the team at Sedona. Confident in his direction and articulate with his overall vision of both the narrative and brand messaging, the level of professionalism on set far exceeded my expectations.”
A versatile filmmaker and visual storyteller, Debaveye’s work is a rare fusion between great narrative and crafted technology, which he uses as a tool for storytelling and creative problem solving. He enjoys capturing slice of life moments in a unique, observational way, blending his passion of European inspired cinema with the visual twists that his creative roots as a digital artist provides.
Debaveye graduated from France’s Superinfocom, where he was quickly snapped up by VFX pioneers, BUF. He honed his craft there, becoming a globally renowned flame artist. With a VFX resume populated with A-list directors such as Rupert Sanders, Wong Kar Wai, and Olivier Gondry, Debaveye learned from the very best in the industry and soon began his directing career, during a tenure at Psyop that continued for nearly a decade.
Says Kim Wildenburg, managing director of Sedona Productions: “Having worked with Thibault during his time at BUF and then again at Psyop, we’ve had a great working relationship over the years, and share a mutual passion for beautiful filmmaking, coupled with strong design and VFX. Once a gun on the flame, I’ve enjoyed seeing his directing style evolve into more thoughtful narrative and emotive cinematic storytelling.”
For inquiries, please contact Kim Wildenburg via phone (02) 8379 1202 or email kim@sedona.com.au.
Click here to view Thibault’s reel.
10 Comments
This is a great press release. Beautifully written. And then you watch the ad. Holy moly that’s a shocker. What is that blue thing? Stick to writing press releases and give the work to local directors, almost all of whom could do a way better job than this wad of wank.
Yep, agree, why would anyone P.R. this? Bad script, badly directed, not the the “unique visual style and storytelling” that was promised, quite the opposite in fact.
You flew this guy half way round the world to produce this shite? What a joke. Support Australia.
This is terrible. Why is Sedona promoting this?
Not unexpected considering the reputation Allianz’s marketing team has on the street.
can we please stop allocating already dire budgets to OS directors to deliver such below average work. this is just BAD and DULL. support the local talent in this country and put the money on the screen. and if we must go OS then please make the work bloody amazing to attempt to justify it.
“a globally renowned Flame artist” with this sort of VFX pedigree could surely do better than the weird, clunky, creepy blue thing..what is it exactly? a line? why? a ribbon? why?
Watch the ad before PRing how great this overseas director is. The ad is dull. The direction is uninspired. It’s wallpaper. It just shows the agency was more interested in getting an international director than making a good ad. Or they don’t know what a good ad is.
Have you gone to the agencies site? You’ll see pretty quickly that they don’t know what an IDEA is, full stop. Surely he and his producer should have realised this was not the script to showcase to Australia what he can do. There won’t be many takers after this.
I suspect there is a lot of client input in this as he definitely has talent.
Now saying that, I’m concerned HOW they can release THIS!
VO is cheesy AF
Grading is making me nauseous
And that blue ribbon. Yes, what is that??? Does not even catch proper lighting.
You would not want to sign this really