The writer revealed in latest campaign for The Melbourne Writers Festival via JWT Melbourne
UPDATED: The Melbourne Writers Festival is back, again working with JWT Melbourne to inspire Melburnians to ‘Enquire Within’ the minds of some exceptional guests from August 22 to September 13.
As part of a multi-channel campaign, JWT has teamed up with Exit Films to develop a 45 second cinema spot, The Perfect Crime.
The Perfect Crime explores how writers develop the stories that they sometimes spend years creating.
Says Richard Muntz, JWT Melbourne ECD: “We see Anya, a crime writer, tease out a particularly gruesome plotline using her family as stand-in victims. How should she dispatch with her husband? Slam his head in a cupboard door or decapitate him with a vegetable knife?
“Discovering the stories behind the stories is what makes Melbourne Writers Festival so fascinating. It’s a unique opportunity to ‘Enquire Within’ some exceptional minds and understand how they develop their ideas.”
Director Brett Ludeman and Exit Films came on board to bring Anya and her family to life, beautifully realising the world of story telling going on behind the facade of her suburban home.
The Melbourne Writers Festival runs from 22 August — 01 September 2013.
Client: Melbourne Writers Festival
Agency: JWT Melbourne
Production: Exit Films
Country: Australia
Director: Brett Ludeman
Executive Creative Director: Richard Muntz
Art Director: Gabriel Woodmansey
Copywriter: Jess Lilley
Producer: Jeremy Flynn
DOP: Edward Goldner
Art Director: Jackson Dickie
Post production: Method Studios
Editor: Cameron Hales
Colourist: Roslyn Di Sisto
Sound Studio: Front of House
Sound Design: Phil Kenihan
Agency Producer: Christina Dess
Agency Producer: Jessica Norton
Account manager: Nikia Shepherd
5 Comments
I’d love to get this brief one day.
What a horrible missed opportunity on a cracker of a brief
Feels like Jim Ritchie is missing on this one. Though it looks like he’s not missing from this comments stream.
Boo yah. I quite like it.
Get off the blog, Jim.