The Works appoints ex-MercerBell CEO Julie Dormand to managing partner role

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The Works appoints ex-MercerBell CEO Julie Dormand to managing partner role

(Pictured L-R: Creative partner Iggy Rodriguez, general manager – people & operations Jasmine Lansdell, managing partner Julie Dormand, managing partner Kristie Thistlethwaite, founder / creative partner Damian Pincus)

The Works, part of Capgemini has confirmed a new addition to the agency’s senior leadership team with the appointment of former Mercerbell CEO Julie Dormand, who will be joining on a contract basis as managing partner (maternity cover).


Dormand will lead agency operations, people and key clients, as well as drive the 2022 business plan initiatives with general manager – people and operations, Jasmine Lansdell and managing partner, Kristie Thistelthwaite set to go on maternity leave in December. Creative project leader Jen Hird has also been promoted to head of project management to provide additional support.

Dormand joins the leadership team reporting into founder / creative partner Damian Pincus and will work alongside partner Douglas Nicol, creative partner Iggy Rodriguez and managing partner Ruth Haffenden, who returns from maternity leave.

Says Pincus: “It would be an understatement to say The Works team are excited to be bringing on board such a well renowned and respected industry leader like Jules. Jules will play an instrumental part in fulfilling our significant ambitions for 2022. Having led Australia’s first CX agency, Jules certainly has extensive expertise providing first-class customer engagement strategies, which will stand us in good stead with our clients.”

Dormand spent the best part of two decades with MercerBell across myriad positions including the role of CEO from January 2019 to February 2021.

On her appointment Dormand says: “It is great to be a part of The Works team at a time when they have such momentum behind their new positioning Be Significant. They have an infectious energy for creativity and client results. Their award-winning culture shines through in the approach to the work.”

As a recognised business leader, Dormand has received numerous industry recognition.