The Work 2024 Contenders: The Hallway

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is The Hallway’s Top 3…

Coeliac-Australia: The Cardboard Cake
The Hallway
Independent advertising agency The Hallway teamed up with Coeliac-Australia and Wholegreen Bakery to dispel common misconceptions that Gluten-free food tastes like cardboard. Cardboard in appearance, but not in flavour, the Cardboard Cake is the result of a rigorous Hallway led design process involving development of a bespoke baking tray that could mimic the shape of cardboard grooves so it could be mass produced at the bakery. Created with a blend of premium ingredients including butterscotch, coffee, cocoa powder, pastry, caramel and brown rice flour, the cake tastes as impressive as it looks. The detailed flavour profiling proves there’s no need to compromise on taste when observing a gluten-free diet.

Boody: Impressions
The Hallway
Women spend a cumulative 27 years of their lives in discomfort, not least of all because of uncomfortable and ill-fitting underwear that digs in, rubs and leaves painful and long-lasting marks on their skin. To launch bamboo underwear brand Boody’s new positioning, ‘Make Yourself Comfortable’, this photographic campaign confronts the ubiquitous but untenable issue head-on, extending empathy to the audience and offering Boody as a very comfy solution.

GWM H6: True Family Driving
The Hallway
For the Australian and New Zealand launch of the all-new Haval H6, independent advertising agency, The Hallway, created a campaign that explores the essence of what makes the H6 a great family car while bringing some endearing humanity, levity and reality to the polished perfection of automotive advertising. The H6 is created by the world’s greatest designers, engineered with the most progressive technology, and designed to the highest possible safety standards. The thing that makes it a family car though, is families themselves, in all their lovably imperfect glory. The campaign rolls out across TV, OOH, social and display.

The deadline for Campaign Brief’s The Work 2024 is Friday May 3. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.