The Work 2024 Contenders: Splash

May 14 2024, 10:17 am | BY Ricki Green | No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Splash’s Top 2…


St Hubert’s The Stag (Treasury Wine Estates)
Splash (In-House at Treasury Wine Estates)
As a wine producer, the roots of St Hubert’s the Stag are imbedded in the earth. So, in 2023 we partnered with AirSeed to plant 100,000 trees via drone technology to help renew the Winton Wetlands – the largest wetlands in the Southern Hemisphere. To promote the partnership we created biodegradable billboards, which also planted trees.


Squealing Pig (Treasury Wine Estates): The Unofficial Sponsor of Love (at AO23)
Splash (In-House at Treasury Wine Estates)
Tennis is a traditional sport, set in its ways. With courts, clubs and partnerships underrepresenting the LGBTQIA+ community. So as a brand heavily involved in supporting the Pride Community since 2018, we wanted to utilise out sponsorship of the Australian Open to open the game up to more.

So, at AO23, Squealing Pig became the ‘Unofficial Sponsor of Love, giving a word used in tennis far greater meaning. The campaign was launched through an emotive film, giving the LGBTQIA+ community pride of place within the Grand Slam event. And through a scoreboard activation at Melbourne Park, we turned the zeros into love hearts, sharing love for all, live at the Australian Open.

 

The deadline for Campaign Brief’s The Work 2024 has now closed. If your company entered The Work and would like to showcase your work in our Contenders series please email ricki@campaignbrief.com.