The Work 2024 Contenders: Sedona Productions

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Sedona Production’s Top 3…

AlUla: Forever Revitalising
Production Company: Sedona Productions
Director: Bruno Aveillan
Agency: Deloitte Digital
Bruno Aveillan in collaboration with Deloitte Digital directed the new global brand campaign – Forever Revitalising – on behalf of the Royal Commission for AlUla (RCU) in the Kingdom of Saudi Arabia. Launching in nine global markets in six languages, the film showcases the ancient wonders and modern marvels of this oasis city.

Children’s Panadol: Help Him Get Back To Their Fearless Best’
Production Company: Sedona Productions
Director/Photographer: Clare Plueckhahn
Agency: whiteGREY
Capturing the energetic trio, Jasmin, Logan and Phoebe, this playful campaign brims authenticity, humour, and relatability. Reinforcing that Children’s Panadol does a great job at helping our kids get back to their epic, fearless and awesome best.

LazLook: Inspiration is Everywhere
Production Company: Sedona Productions
Director: Terry Hall
Terry Hall directed the launch campaign for LazLook, the innovative fashion-forward platform from Asia’s leading online department store Lazada. Airing in six countries across Asia, the films feature Terry’s colourful art direction, elevated production design, on-point styling, fresh casting, and dynamic camera work.


The deadline for Campaign Brief’s The Work 2024 is Monday May 13. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email