The Work 2024 Contenders: Photoplay | Playtime

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Photoplay | Playtime’s Top 3…

Stella: It Takes Boobs
Production Company: Photoplay | Playtime
Director: Sarah Adamson
Agency: Cocogun
The campaign features a series of women from all walks of life who each embody courage in some way. Based on the premise that the language we use shapes the way we see the world, this campaign celebrates courage, integrity and audacity by expanding the vernacular around bravery to include a new phrase: ‘It Takes Boobs’.

BINGE: The Last Episode (‘The Wake’ & ‘The Date’)
Production Company: Photoplay | Playtime
Director: Gary John
Agency: Thinkerbell
Whether you’re a reality junky, drama head, action jackson, wrestle maniac or a comedy queen, BINGE has content you can’t help talk about and, more importantly, it’s what everyone else is talking about. The new ‘I saw it on BINGE’ platform proves, if you’re on it, you’re up to date, in the conversation, ahead of the curve, a cultural oracle even. But if you’re not, you haven’t got much to say and Gary John will make it as humanly awkward as possible for you!

Winter Swim Music Video: Late for Love
Production Company: Photoplay | Playtime
Director: Michael Gupta
Agency: Catfish Media
At a deserted motel, a woman and her son wait in a car. What she’s doing there and why, we will come to find out, but it’s not until the final moments of the clip where we discover the true nature of her situation. Exploring themes of love, regret and hope, Michael Gupta wanted to pull the audience in with a very simple story, and yet delve into these ideas in a way that throws out more questions than answers! Ultimately, It’s about the lengths we go to for the ones we love and the unexpected, complicated ways our lives can unfold.


The deadline for Campaign Brief’s The Work 2024 is Monday May 13. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email