The Work 2024 Contenders: Photoplay Photography

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Photoplay Photography’s Top 3…

Kathmandu: The Thief
Production Company: Photoplay Photography
Photographer: Sarah Adamson
Agency: Special
In this campaign we see a kea bird steal the wallet from one of group of mountain hikers, setting off a stylised, cop show-style chase for the fugitive bird through NZ’s alpine wilderness, showcasing Kathmandu’s Active Insulation Seeker and Trailhead NovaLoft jackets throughout.

Wildbean Cafe: Drive You Cravey
Production Company: Photoplay Photography
Photographer: Michael Corridore
Agency: Ogilvy NZ
When you’re on the go, your mind wanders. Mostly to food. And the longer you think about it, the bigger that craving grows. Michael Corridore, the team at Ogilvy NZ and Photoplay Photography, bring to life the curious world of hungry people stuck in cars. A world where their imagination and most importantly appetite run wild.

Uber Reserve: Reserve your Uber Ride for 4AM – then set 7 alarms
Production Company: Photoplay Photography
Photographer: Trent Mitchell
Agency: Special
As the viewer’s eyes travel from the image to the text, it becomes a journey through time to discover they have an Uber reserved. It’s a clever and humorous way of putting ourselves at the scene to understand just how necessary our Uber Reserve is.

The deadline for Campaign Brief’s The Work 2024 is Friday May 3. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.