The Work 2024 Contenders: MBCS

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is MBCS’ Top 3…

WWEEVV: Wweevv Got It All
MBCS
Tasked with promoting the launch of WWEEVV – a new app that combines all your social feeds into one, allowing you to effortlessly scroll through the corners of the internet anywhere, anytime – we teamed up with SooshiMango, the iconic Aussie trio. Together, we launched WWEEVV, highlighting the app’s versatility and accessibility through the power of comedy.

Cancer Chicks: FUCC IT
MBCS
Being diagnosed with cancer puts you on a difficult journey. But Cancer Chicks is an organisation determined to empower young women to live life when they need a break from the confinement of their homes and hospitals. That’s how the ‘FUCC IT’ campaign was born: giving a name to the moment when you decide to get out there despite what stands in your way. We brought this philosophy to life through film, OOH, radio, bringing more awareness and backing to Cancer Chicks.

Jemena: Renewable Gas. Part of the Big Picture
MBCS
When people think about sustainable energy, they typically think of electricity, solar, and wind. However, very few are aware that gas is a fuel in transition, and that renewable gas will play a crucial role in the overall sustainable energy mix of the future.

We developed a campaign to educate our audience on what Renewable gas is, how it’s being developed and highlight its success internationally, raising awareness and creating interest.

The deadline for Campaign Brief’s The Work 2024 has now closed. If your company entered The Work and would like to showcase your work in our Contenders series please email ricki@campaignbrief.com.