The Work 2024 Contenders: Havas Host

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Havas Host’s Top 3…

Tourism Fiji: Where Happiness Comes Naturally.
Havas Host
In Fiji, happiness is not something turned on for tourists. Happiness is a natural outcome of a deep Fijian culture developed over generations. So, we wanted something that felt truly authentic. By creating the global platform ‘Where happiness comes naturally’ we were able to shift from just another island holiday destination to show how a culture that has mastered happiness is perfectly placed to offer a getaway experience that brings genuine happiness to those lucky enough to visit.

Mortein: Australia’s Most Wanted Fly
Havas Host
Amongst the country’s biggest fly epidemic, we saw an opportunity to turn the 3 billion flies into 3 billion product demonstrations.

We appealed to Aussies to be on the lookout for the most notorious fly of them all, who was hiding amongst the swarm of flies and that he was wanted dead or dead.

Through a web portal with fly recognition technology, we made it so any fly that was captured could be scanned and if identified to be our infamous outlaw Louie, they could claim the $10,000 bounty.

Not only did it engage a whole new audience to the brand, but every dead fly scanned became proof of Mortein’s efficacy.

Tassal: It must be Salmon
Havas Host
When you load up on omega-3 and become a little more adventurous with your meals, people will notice. Your hair will be more luscious, your skin will be glowing, and you may even become an overnight synchronised swimming sensation.

The deadline for Campaign Brief’s The Work 2024 is Monday May 13. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.