The Work 2024 Contenders: Emotive

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Emotive’s Top 3…

Google: The Invisible Forest
The Invisible Forest draws attention to the out of sight and out of mind issue of the disappearing giant kelp forests of Tasmania due to climate change, and the story of the marine science teams applying Google’s AI technology in a first-of-its-kind project to help save them. Collaborating with social animator Sam Cotton (3m+ followers), a series of playful animations give voice to the forest’s inhabitants, making the issue accessible to a mainstream audience and priming viewers to learn more in a micro-documentary.

San Remo: We’re Family
It’s no secret that life can get insanely busy, days can unravel around you, and the people closest to us can pull in different directions. But when it comes to the one meal that can bring families back together around the dinner table, it’s a big bowl of their favourite pasta. And as Australia’s favourite pasta brand, San Remo knows the pulling power of a lovingly-made bolognese, ragu, pesto, or puttanesca better than anyone. Something we brought to life in the most dynamic and delicious way possible. Buon appetito.

Google: First Times
How do you get app-saturated Gen Z excited about the new search features on the Google App? You prove its value in situations they’re faced with navigating alone – first times. We tasked 10 of Gen Z’s favourite Australian TikTok creators to prove that doing things for the first time need not be as intimidating when you use the Google app. The content has already reached 13.3M people on TikTok, driven $1.5M in earned media value and crucially, lifted brand metrics with influencer and brand creative running concurrently in market.


The deadline for Campaign Brief’s The Work 2024 is Monday May 13. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email