The Work 2024 Contenders: Dig
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Dig’s Top 2…
Bulla Cottage Cheese: Meet Margaret, Chief Cottage Cheese Officer
Dig
How do you introduce the younger generation to Bulla Cottage Cheese? Through someone a little older, of course.
Riding the Tik Tok trend of younger people loving older people sharing and living their best life, for Bulla Cottage Cheese we engaged a more mature ambassador. Meet Margaret, Bulla’s Chief Cottage Cheese Officer. Margaret has made it her mission to introduce all people, particularly the younger generation, to all the great things Bulla Cottage Cheese has to offer. She’s passionate, real and bloody fun, and people can’t get enough of her. The campaign has started rolling out and in her first 3 videos amassed over 11m views, 20,000 loves, 1200 followers. There’s no stopping this woman.
VIEW THE TIKTOK PAGE
VIEW THE FIRST TIKTOK VIDEO
VIEW THE SECOND TIKTOK VIDEO
VIEW THE THIRD TIKTOK VIDEO
Mitre 10: Pub Lunch
Dig
Mitre 10, Australia’s 2nd biggest hardware chain, is known for giving expert advice, whatever your DIY project. This new Hitchcock-inspired spot shows how you can trust Mitre 10 to help you get the job done right, first time.
The deadline for Campaign Brief’s The Work 2024 is Friday May 3. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.