The Work 2024 Contenders: Communicado

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Communicado’s Top 3…

Petstock: The Catwalk for Dogs
Communicado
To promote Petstock as the first official pet partner of Australian Fashion Week and celebrate their exclusive designer collabs, we created a runway featuring model dogs and model humans dressed to match, street style captures of the hottest looks and influencer outreach. Our integrated campaign amassed a dog gone 256 total clips across broadcast, print, online and social, reaching over 44.4M+ Australians and proving dogs really do belong on the catwalk.

Unicharm: Go Beyond for your Baby
Communicado
A nappy is the very first thing you put on your baby, so you want it to be the best.
We repositioned Beyond by BabyLove Nappies as the most premium nappies you can buy, via the insight that every new parent wants to go beyond for their baby. And to stand out in a sea of sameness, we depicted the intimate moments between father and child, in distinctive, cinematic black and white.

Treasury Premium Brands: Sun Monkey launch
Communicado
Treasury Premium Brands’ Sun Monkey is a world-first wine infused with sake flavour. We took the essence of the wine (Asian fusion) and blended it with Asian food, Monkey King tradition and tattoo culture, launching to a room full of Gen Z and Millennial influencers at uber cool Yakimono, with the winemaker and Fine Lines tattoos. 35 guests were inked, the memory of Sun Monkey remaining with them forever.

The deadline for Campaign Brief’s The Work 2024 has now closed. If your company entered The Work and would like to showcase your work in our Contenders series please email ricki@campaignbrief.com.