The Work 2024 Contenders: Collider
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Collider’s Top 3…
ABMDR (Strength to Give): There’s No One Like Me
Production Company: Collider
Director: Ben Briand
Agency: Supersolid
There’s No One Like Me is a call-to-action film for Australians to join Strength to Give, Australia’s stem cell donor registry. As the most ethnically diverse country in the world, and a nation where one person is diagnosed with blood cancer every 28 minutes, Australia faces a critical shortage of donors for many of its minority groups.
The film shows a montage of diverse Australians aged 18-35, each confidently showing off their unique strengths and skills, proudly declaring “There’s no one like me”, with the objective of registering 100,000 Australian stem cell donors by 2026.
The Minderoo Foundation: The Plastic Forecast
Production Company: Collider Studio
Agency: M&C Saatchi
Timed to put pressure on United Nations delegates meeting in Paris to negotiate a new global plastics treaty, The Plastic Forecast campaign was a collaboration with M&C Saatchi for Minderoo to highlight just how much microplastics lie dormant in the atmosphere. By hijacking the day’s weather forecast to predict how much plastic would fall on Paris each day, the campaign twisted familiar design formats to bring home the staggering need for reform to those that could do something about it.
Tag Heuer: The Chase for Carrera
Production Company: Collider
Director: Nash Edgerton
Agency: DDB Paris
Starring Ryan Gosling as the Hollywood star who won’t give back his watch between scenes, and Vanessa Bayer as the props master who must chase him down every time, TAG Heuer’s The Chase for Carrera is a thrilling and hilarious pursuit through a Hollywood backlot, full of stunts, explosions and improv, to celebrate the storied history of a classic brand.
The deadline for Campaign Brief’s The Work 2024 is Monday May 13. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.