The Work 2024 Contenders: Cocogun
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Cocogun’s Top 2…
Stella Insurance: It Takes Boobs
Cocogun
The latest iteration of our ‘Unapologetically For Women’ platform seeks to create a more equitable world in insurance, and beyond. The language we use shapes the way we see the world. With that in mind, this campaign encourages a broader perception of courage, integrity and audacity, by expanding the vernacular around bravery to include a new phrase… IT TAKES BOOBS.
MissingSchool: Blurred Memories
Cocogun
Across Australia, chronic physical or mental illness affects up to 30% or approximately 1.2 million school kids. They risk missing school for months to years. To drive awareness of the issue, and donations, we used a simple, graphic style to depict in a visceral, emotive way the sense of sick kids falling off our radars and feeling both forgotten and isolated.
The final deadline for Campaign Brief’s The Work 2024 is Monday May 13. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.