The Work 2024 Contenders: Akcelo

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Akcelo’s Top 3…

Forty Winks: Go to better sleep
With half the country not getting the sleep they need, ’Go to better sleep’ shows the horror of poor sleep in its many forms. This Forty Winks campaign introduces us to an uncanny horde of Mouth Breathers, Side Sleepers, Toss‘n’Turners, Cover Snatchers, Hot Sleepers, Doom Scrollers, and more, each representing the various underlying sleep issues that many people face, while a zombie apocalypse takes place.

Sony Interactive Entertainment Australia: The Spectacular Save
To launch Marvel’s Spider-Man 2, the biggest game in PS5 history, PlayStation needed an idea that would ignite the fandom around the world.With an out-of-control 7m truck saved by two Spider-Men, while NPC police stood guard, ‘The Spectacular Save’ brought the game’s blockbuster action to the streets of Sydney. The scene compelled influencers and fans to share it on Social Media, triggering an explosion of online praise.

Gatorade: Water Wasn’t Made For This
As humans have evolved, so has the way we exercise. Based on this insight, Gatorade launched an integrated campaign, ‘Water wasn’t made for this’. In a category defined by fast-paced, high octane visuals and nothing but glossy, muscular and impossibly toned physiques, we opted for a different take – a powerful insight, executed with stillness, simplicity and craft.


The deadline for Campaign Brief’s The Work 2024 is Friday May 3. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email