The Work 2024 Contenders: 72andSunny

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is 72andSunny’s Top Contender…

Paspaley: Moonlight
72andSunny
We took Australian luxury jewellery brand Paspaely on a bold lunar odyssey to introduce its striking new Moonlight collection. Directed by Lester Jones, the campaign’s centrepiece is the nocturnal film “Moonlight,” starring Leila George. It’s a symbolic adventure celebrating the magnetic connection between Paspaley pearls, the moon and the dramatic tropical tides of the Kimberley region, and was the fifth campaign in a series to broaden Paspaley’s appeal for a new generation of luxury shoppers. Moonlight is an sensual and ethereal film designed to challenge traditional staid perceptions of pearls.

 

The deadline for Campaign Brief’s The Work 2024 has now closed. If your company entered The Work and would like to showcase your work in our Contenders series please email ricki@campaignbrief.com.