The Work 2023 Contenders: The Core Agency

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…

The Work 2023 Contenders: The Core Agency The Work 2023 Contenders: The Core Agency The Work 2023 Contenders: The Core Agency

The Field: Equality applies here
The Core Agency
The Core Agency was asked to create a new brand and campaign platform for a disability-inclusive website co-founded by Dylan Alcott. The Field was conceived to defy conventions and break away from the category norms that tend to be apologetic and muted. The brand is bold, packs personality and is completely inclusive.

The Work 2023 Contenders: The Core Agency The Work 2023 Contenders: The Core Agency The Work 2023 Contenders: The Core Agency

Australian Exhibition Group: Pole
The Core Agency
The agency developed creative work designed to make a big impact on a limited budget. The idea uses life-size chalk drawings of people sprayed onto the pavement, each one drawn around an impressively large, upright metal ‘pole’. The campaign placement takes interesting positions around Sydney’s Central Station.

 

The deadline for Campaign Brief’s The Work 2023 has now closed. If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.