The Work 2023 Contenders: Showpony

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…

Tooletries: Beard Daddies
Showpony
There’s no greater bond than the one between man and beard. Understanding the care and devotion that goes into the growth of a seriously luscious chin curtain, Tooletries created a beard oil to help blokes nurture their pride and joy. Our press series captures this beautiful relationship, showing several ‘Beard Daddies’ in intimate, paternal embraces with their freshly moisturised and voluminous facial hair.

Department of Human Services: See me for me
Showpony
Disability shouldn’t define who a person is as it is just one of many facets that make up a complex and unique individual. The Department of Human Services challenged us to shift the narrative about what it truly means to live with disability. So we took a humorous approach using emotional first-hand accounts from people living with disability, but with a twist. With this surprising and memorable misdirection, we remind the public to see everyone for the unique, multi-faceted people they are.

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The deadline for Campaign Brief’s The Work 2023 has now closed. If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.