The Work 2023 Contenders: Sedona

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…

Coca Cola Topo Chico: Own Your Rhythm
Agency: HERO
Production Company: Sedona
Director: Ignacio Ricci
Topo Chico is Coca-Cola’s first global foray into the liquor category. To launch in 45+ markets around the world, we tapped into Gen-Z and younger Millennials’ want to be free to be their true weird and wonderful selves post pandemic and the great resignation. The resulting brand film takes you into the beating heart of the vibrant subcultures of Mexico. Own your rhythm is all about acceptance, inclusion, and celebration of being unapologetically who you are. We all have your own rhythm, we live to it, create to it, and move to it. It sets us apart and brings us together. It’s a rhythm invites us out into the warm afternoon sun to find our people at the interesting end of town.

Swinburne University of Technology: Next Gen Degree
Agency: Deloitte Digital
Production Company: Sedona
Director: Simon Robson
This campaign highlighted how a degree from Swinburne is more than a piece of paper – it’s a fast track to a purposeful career. The mixed media film, utilised real graduate stories and how their experiences are intricately connected to their Swinburne degree.

The Work 2023 Contenders: Sedona

PanaNatra: Who Said Natural Hasn’t Got What It Takes
Agency: whiteGREY
Production Company: Sedona
Director: Clare Plueckhahn
PanaNatra is Haleon’s first naturally derived pain relief product with plant-based actives. Utilising the new brand tagline ‘Who Said Natural Hasn’t Got What It Takes?’, the campaign aims to dispel the notion natural products are not enough when it comes to pain relief. The visually distinctive work showcases the toughness of everyday characters – tradies, school teachers and sports and dance fanatics – by playing out their gritty lifestyles and the tough acts they do every day, in their quest to find pain relief, naturally. Through its clever casting the campaign highlights the fact that nature has got what it takes when it comes to pain relief.


Médecins Sans Frontières: All It Takes
Agency: Saatchi & Saatchi
Production Company: Sedona
Director: Filipe Carvalho
Global medical-humanitarian organisation Médecins Sans Frontières/ Doctors Without Borders launched a new brand platform to raise awareness of their vital work delivering life-saving medical care and humanitarian support to people in conflict zones and other crises around the world. This mixed media film brings these authentic situations to life, incorporating the perspectives of everyone from the patient who is seeking care to the logisticians and medical experts who provide it.


The deadline for Campaign Brief’s The Work 2023 has now closed. If your agency/production company has entered The Work and would like to showcase your best work in our Contenders series email