The Work 2023 Contenders: Rumble Strategic Creative
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…
TEQ: Queensland is Calling
Rumble Strategic Creative
There are so many places in Queensland you wouldn’t believe are in Queensland. So to entice would-be travellers to look beyond ‘the beaches and blue’ and experience our incredible, lesser-known destinations, we created the ‘Queensland is Calling’ campaign. The integrated campaign delighted people in ways as unexpected as the places on show. From randomly ringing public phones with a holiday on the other end to inviting people out of the blue to come up and visit, Queensland called, and Australia answered.
RBWH Foundation: Gift of Time
Rumble Strategic Creative
The Royal Brisbane and Women’s Hospital Foundation partnered with Rumble to launch its new brand platform and campaign highlighting the true gift donors make possible: the gift of time. Spearheaded by a hero 60sec brand video, the campaign brought to life the extraordinary power of giving and the impact it has for patients, their loved ones, and the life-saving work of the medical researchers and healthcare professionals of the RBWH.
Sunny Queen: Make Every Day Sunny
Rumble Strategic Creative
After substantial investment in product innovation, egg producer Sunny Queen Farms (SFQ) engaged Rumble to launch their new platform – Make Every Day Sunny – and range of meal solutions. We saw all the ingredients to do something that matched SFQ’s fresh thinking, and that was reimagining the brand’s long-adored character, Sunny, for the modern day. Complete with a new light-hearted personality and a bunch of new friends for good measure, Sunny graced audiences across a series of playful 15s spots and a generous serve of social activity.
VIEW THE PROTEIN BITES SPOT
VIEW THE FROZEN RANGE SPOT
VIEW THE EGG WHITES SPOT
VIEW THE SCRAMBLED EGG MIX SPOT
The deadline for Campaign Brief’s The Work 2023 has now closed. If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.