Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…
GOTCHA4LIFE FOUNDATION: Boys Do Cry
Every day in Australia an average of seven men take their own life, making male suicide Australia’s #1 public health problem for men. At the heart of the problem is a narrative, handed down by generation after generation, that says that real men DON’T ask for help when they’re struggling, that they DON’T talk about their feelings, that Boys DON’T Cry. We set out to help free men from this dangerous idea by turning these DON’Ts into DO’s in an integrated campaign which transformed the Cure’s iconic Boys Don’t Cry into Boys Do Cry – an anthem to help stop male suicide.
Suncorp: Banking you can feel good about.
The launch of the new brand platform we created for Suncorp Bank. It’s easy to feel overwhelmed and helpless in the face of a daily onslaught of environmental doom and gloom stories. The good news is that there are choices you can make that have the potential to make a big difference, and one of those is where you put your money. When you choose Suncorp, you’re choosing a bank that is actively helping to create a more sustainable future – that’s Banking you Can Feel Good About.
Dexus: Before Day One
The latest installment of Dexus’ “Space for Your Best Work” brand platform captures the tangible sense of hope and potential that hangs in the air in the moments before a company moves into a new space – the moments Before Day One.
Tourism Fiji: Fiji’s open mate!
After nearly two years of COVID enforced border closures, Fiji was finally able to reopen its borders to tourists and we were tasked with a campaign to let Aussies and Kiwis know about it. Enter Steve, a diehard Fiji-phile who, during lockdown, has turned his home into a Fiji-fied tropical paradise. Delighted to hear that Fiji has reopened to holiday travellers, he can’t wait to jump on a plane. The story plays out across a number of formats – from a 30 second spot through to a batch of 6 second bumpers following Steve and his family’s excited rush to get to Fiji.
The entry deadline for Campaign Brief’s The Work 2022 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.