The Work 2022 Contenders: Paper Moose

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

Wynstan: Love is Blinds
Paper Moose
Known for its hot pink motif and iconic radio ads, Wynstan is a much loved brand with a loud and memorable aesthetic that stands out in their category. Wynstan needed to bring their unique brand to prime time TV nationally. These commercials deliver a product demonstration and factory tour disguised as a fever-dream, guided by the brand’s treasured mascot, Mr Wynstan, who proudly showcases his products and services for all to see.

Jimmy Brings: Jimmy Kicks
Paper Moose
Jimmy Brings wanted to hijack one of the most competitive seasons for alcohol sales — State of Origin. Instead of traditional advertising, the playbook was twisted to deliver an in-browser mobile game, Jimmy Kicks, to not only attract but hold the attention of the target audience.

Aside from being insanely addictive with a slew of prizes and vouchers on offer, Jimmy Kicks’ true beauty lay in the new media channels invented for the game. At every step, users were exposed to a multitude of in-game advertising cleverly disguised in the feel of the game — digital billboards, obstacles, sideline banners and blimps — promoting Jimmy Brings as well as its partners and sponsors.

Brighte: Bring the sun home
Paper Moose
Brighte wanted to launch its first B2C product, 0% solar financing, with a bang.

The campaign brings the sun home, bridging the gap between Australian homes and the bounties of the sun, just as Brighte does. Using attention-grabbing VFX and a high-energy tune, the big benefits of solar are explored in Australian homes.

With Fatboy Slim’s blessing, the campaign featured a new version of the classic, Brighte Here Brighte Now, helping build instant familiarity with the brand.


The entry deadline for Campaign Brief’s The Work 2022 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.