The Work 2022 Contenders: HERO

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

Menulog: Origin Snackdown
We recruited NRL’s most famous trash talkers, to deliver a host of text sledges during Origin 2021. 36 contextual films went to air moments after being written- across TV, social, digital and PR. We launched the #OriginSnackdown, giving Aussies the chance to have their own sledges air during Australia’s largest sporting event.

V2: Taste-a-tarians
In an age of fad diets, food fanatics and labelmania gone mad, we launched a new food brand that everyone could agree on. So whether you’re a vegetarian, pescatarian or just love meat, you are all welcome at our table.

Aveo: Care Conversations
Aveo, Australia’s largest provider of Retirement Living, wanted to attract more later-in-life residents. Rather than do the category norm and target the older generation, we brought the conversation to their influencers – children and loved ones.

Microsoft: Own Your Original
Gen-Z will face more career changes than any other generation in history. While this may mean constant disruption, it will also open up a whole universe of invention.
In film, social, outdoor, retail and TikTok, some of Australia’s best young talents showed off all the original things they get up to on their Surfaces.

Mastercard: Priceless
After the uncertainty of 2020 & 2021, we set about bringing back Mastercard’s core human truth, launching a campaign that reminded Australians and Kiwis of the Priceless moments, big and small, that bring us all together.


The entry deadline for Campaign Brief’s The Work 2022 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.