Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…
Post It: Tik Tok Tag – You’re It
Post-it Brand by 3M is demonstrating the sticking power of its Post-it Super Sticky Notes by creating a game of virtual tag on TikTok via independent agency Dig.
Post-it Super Sticky Notes have 2x the sticking power compared to an ordinary sticky note and can stick and re-stick to multiple surfaces. Dig has leveraged the platform to its full potential, by working with some of Australia’s top TikTok creators to join in the game. Each has shown off their unique skills and talents, from gymnastics, to make-up artistry, to pottery, while continuing the “tag” game seamlessly through clever use of TikTok transitions and the stitch feature. Each film that forms part of this campaign features a stand-out Neon Green Post-it Super Sticky Note stating “You’re it!”.
Post It: A little space to think
The campaign sees Post-it Brand take over cluttered news sites and block out Facebook, Instagram and TikTok feeds with the colours of their Super Sticky Notes to prompt users to tap out of the endless scroll and take ‘A little space to think’ in their day. The campaign was supported by a recent Omnipoll Australia survey commissioned by Post-it Brand that found working and studying from home is having a detrimental effect on Australians’ energy and creativity levels.
The Bottle-O: The Fridge O-Doption Program
Helping find abandoned Fridges new Loving Homes At The Bottle-O, we believe a fridge is for life, not just till a newer, cuter one comes along. So we’ve hit the streets and rescued these poor fridges that were disowned by their families. After a little TLC they’re happier than ever, and ready to find new owners to love them. If you need your heart warmed and your beer cooled, apply to O-dopt a fridge today.
Mitre 10: Renocolada
In Australia, the Easter long weekend is traditionally a time to get DIY projects done. But after the year we’ve had, everyone needs a break. So while their main competitor will be telling people to work over Easter, Mitre 10 are telling people to get their jobs done Pre-Easter, or Preaster. That way everyone can enjoy a well deserved break.
TART: Tart Campaign
The new TART Daytime Rosé has reclaimed the word ‘tart’ for all women, flipping its meaning from one designed to inflict shame to one of celebration and empowerment.
The idea behind TART is to celebrate and embrace women who are unashamedly themselves. You can be talented. Shy. Sassy. Classy. You can be all of those things in the space of an hour. Or, none of them. It’s all about accepting women for who they are, because every single one of us is a badass tart in our own right… And if we want to drink wine out of a can, during the day, we will.
TART is a light, bubbly dry rosé with notes of guava and strawberries and cream and a tangy twist of granny smith apple acidity for freshness, jammed into a sustainable 250ml can. With 30% less alcohol and only 75 calories per 150ml serve, it’s light and refreshing wine that lives up to its “no bullsh*t” ethos. Giving weight to its change-maker mission, TART has partnered with MOXIE tampons to help end period poverty, donating a tampon to women in need for every can sold.
The entry deadline for Campaign Brief’s The Work 2022 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.