Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…
The world of work is changing fast but progress around important issues such as diversity and inclusion, gender equality, mental health and sustainability isn’t happening quickly enough. We worked with LinkedIn to launch the global ‘Changemakers’ campaign in Australia, celebrating a group of inspiring people who are driving positive change in the world of work. The aim of the campaign is to spark conversation and engagement among LinkedIn’s community, encouraging them to join the #ConversationsForChange.
Stella Insurance: Unapologetically For Women
Women make up over half of road users, and research shows that Australian women are statistically safer drivers. Stella is a game-changing, purpose-driven car insurance brand that speaks directly to them. We created a bold brand campaign that celebrates the idea of owning who you are in the face of societal pressures, expectations and criticisms.
Catholic Healthcare: What If?
Catholic Healthcare is a leading not-for-profit provider of residential aged care, home care, retirement living villages and healthcare. Older Australians need and deserve a better standard of care – key to this is bringing great people into the sector. However, as the need for quality staff exponentially grows, there’s strong competition between care providers to recruit the best talent. In a sector where staff are often overworked, balance is lacking and job satisfaction is low, we created a campaign that shows a rewarding career and truly fulfilling life is possible.
Smile Foundation: Brand refresh
Smile Foundation is a South African not-for-profit organisation that facilitates corrective and reconstructive surgeries for children with facial deformities. Our brand refresh is imbued in optimism and based around the belief that ‘Joy is always possible’.
Coras: Brand evolution
Coras Solutions is a management consultancy with a difference. Founded on experience and integrity, with passion running through its DNA. The new branding we’ve developed for the firm reflects its fusion of expertise with humanity, creativity with rigour and innovation with curiosity.
The entry deadline for Campaign Brief’s The Work 2022 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.