The Work 2022 Contenders: Clemenger BBDO Sydney

May 3 2022, 10:27 am | BY Ricki Green | No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…


V: Bugs
Clemenger BBDO Sydney
‘Can you feel it’ is the new brand platform for V and plays of nostalgia culture to not only bring back the famous V Bugs but also a bit of Wham. Even though a bug lost its life, it was still voted by Australians as one of the top 10 commercials in the last year.


Maximus: Do-Cathlon
Clemenger BBDO Sydney
What do you do when you’re a little known sports drink in a market that’s dominated by the giant sports drinks of Gatorade and Powerade. You become a sports drink that’s not for sports. Enter the Maximus Do-Cathlon. A 10 part game show launched on Foxtel and Kayo. This wasn’t about running a triathlon, it was about running to Bunnings. It wasn’t about building muscles but building a dolls house. To date, Do-Cathlon is the highest rating branded content ever on Fox Sports.


Masterfoods: Dinner Hack Hotline
Clemenger BBDO Sydney
During the second wave of lockdown as supermarket shelves became empty and people’s pantries became full of random ingredients, people’s will to cook at home lessened. Masterfoods needed people to stop reaching for the food delivery apps and go back to cooking with their products. So to do that we turned Facebook messenger into a live, instant reactive, recipe platform planner to inspire Australians to get back in the kitchen. With a team of top chefs it didn’t matter what random ingredients people had in their cupboards they were soon given creative ways to bring meals to life. With little to no budget we reached 5 million people, with 1800 unique recipes created live.

The Work 2022 Contenders: Clemenger BBDO Sydney

Boss Coffee
Clemenger BBDO Sydney
How do you create the Number 1 cold coffee brand in Australia from scratch in 2 years? By playing of the simple fact that for decades, BOSS Coffee has been the secret sauce of the Japanese Worker. It’s How Japan Can.



TabTouch: You’ve Got the Touch
Clemenger BBDO Sydney
There are those people in your friendship group who just have the knack when it comes to having a bet. At TABTouch we like to say they’ve got THE TOUCH. To launch this platform we enlisted the help of two 80s icons. Gene Simmons from Kiss and Stan Bush who lent us his 80s best selling song THE TOUCH. They joined forces to hero the prowess of the punter… and tell them to gamble responsibly.


Xavier Ellis Medal for ‘Actual best on ground who should have won the Norm Smith medal’.
Clemenger BBDO Sydney
With the AFL Grand Final being in WA for the first (and maybe the only) time, TABTouch turned to WA’s favourite son, Xavier Ellis, to hijack the event. Xavier Ellis is universally known as someone who was robbed for the Norm Smith Medal forBest on Ground so we created an alternative medal to reflect the spirit of WA. Made from Iron Ore from the Pilbara, this medal was awarded to the ‘Actual best on ground who should have won the Norm Smith medal’ as voted by footy fans. The winner? Bayley Fritsch.

 

The entry deadline for Campaign Brief’s The Work 2022 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.