The Work 2022 Contenders: Clemenger BBDO Melbourne

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

The Work 2022 Contenders: Clemenger BBDO Melbourne

La Trobe University: Nuro
Clemenger BBDO Melbourne
In support of its role as the National Gallery of Victoria’s Learning Partner for the NGV Triennial 2020, La Trobe University launched Nuro, an online experience that helps users reach an open, curious mindset known as ‘relaxed alertness’ – the optimal state for learning.

Developed in partnership with Clemenger BBDO Melbourne and La Trobe academics with extensive research in education, psychology and interactive visualisation, Nuro was designed as a mental palate cleanser to help increase curiosity before entering the Triennial, with the game also offering utility well beyond the exhibition.


Carlton & United Breweries: Pub Romance
Clemenger BBDO Melbourne
Pub Romance is an homage to the pubs, to the people that frequent them, to those that own them, run them, and to every memory that has filled them. The campaign was launched to encourage Australians back to the pub following periods of lockdowns across the country.

The Work 2022 Contenders: Clemenger BBDO Melbourne The Work 2022 Contenders: Clemenger BBDO Melbourne

Carlton & United Breweries, Victoria Bitter: VB Solar Exchange
Clemenger BBDO Melbourne
In 2021, the VB Solar Exchange program was a launched, enabling beer lovers to trade their excess solar energy for slabs of Victoria Bitter.

The Solar Exchange program allows participants to exchange credit on their power bill, obtained from generating excess solar at home, for VB. Every $30 worth of credit can be exchanged for a slab, which is then delivered straight to your door.

The program is part of Asahi’s ambitious sustainability agenda, which includes a goal to be powered entirely by 100% renewable energy by 2025.



The deadline for Campaign Brief’s The Work 2022 is Monday May 2. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email