Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
South Australian Tourism Commission: #BookThemOut
During the Christmas holiday of 2020, South Australia experienced one of the worst bushfire seasons in recent memory. For those in areas which depend on tourism, this was a disaster which not only threatened lives, it threatened livelihoods. We reacted quickly, sensitively and publicly with a heartfelt call-to-action, #BookThemOut. A fully integrated campaign which was incepted, produced and sent live in just 10 days. By tapping into this massive surge of support that Australians were showing for bushfire affected areas, the #BookThemOut campaign was able to convert support into much needed bookings.
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